Job Description
- Responsible for analyzing market trends, consumer behavior, and competitor activities to refine communication strategies and optimize marketing efforts.
- Conducting market research and competitor analysis to support decision-making in marketing strategy and product development.
- Building and maintaining strategic partnerships with external parties such as marketing agencies, media partners, and industry influencers.
- Organizing or sponsoring events, conferences, trade shows, and community initiatives to connect with customers, generate leads, and enhance brand visibility.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in market research, competitor analysis, and marketing strategy development.
- Strong analytical skills with the ability to interpret data and trends effectively.
- Excellent communication and interpersonal skills to build and maintain strategic partnerships.
- Experience in event planning and sponsorship with a focus on customer engagement and brand visibility.
- Creative thinking and problem-solving abilities to drive innovative marketing initiatives.
- Ability to adapt to changing market dynamics and industry trends.